At our recent Focus Group at Think Tank, Birmingham, we discussed operational needs for now and the next 6-12 months with our customers.   With a range of operational responsibilities represented, these varied.  However, when it boiled down to it, the majority of delegates needed to understand their business (customers, processes and employees), forecast and then optimise their operation to ‘cope’ with the future.

That made me think, as a Team Manager or Customer Service Manager, what should my priorities be now in the current climate?  Have my needs really changed over the last 12 months?

I don’t think current needs are really any different from what most organisations have always tried to do (some just more effectively than others).  The current economic climate has just put the effectiveness of this process under the microscope.

So where should you start in improving your own organisations ability to manage now and in the future?  Paul Cooper from West Bromwich has already blogged about the challenges of a quantitative and qualitative dilemma.  If we add in the need to understand our customers’ journey, delivering on our promises, case ownership versus functional ownership and the business improvement projects that we have to deliver – oh by the way at a reduced cost -  what should we do?

Back to basics I say!  The old adages are the best – ‘If you cannot measure it you cannot manage it’.  Do you and all of your colleagues really understand your business?

Until you do, your ability to deliver is challenging.  So what pearls of wisdom do I offer I hear you shout?  Well how about these to start with:

• Make sure the information you collect adds value to your customers and your organisation.
• Make the collection of it as easy as possible – but make no mistake that collecting it is important by demonstrating the value of the output for those who have to collect it!
• Focus the measures on understanding your customers, the processes they have to follow and your co-workers who have to manage your processes.
• Engage all your staff in the importance and benefits of the Management Information for them and your customers – it is generally a self fulfilling process.  It then becomes an embedded part of your organisations DNA – the way we do things around here.
• Targets change – so change your focus but retain the balanced set of measures – it means you will be making fact based decisions.
• Make sure you share the information within your business – it’s amazing what impact sharing knowledge about your back office processes does for the front office and ultimately your customer.

The list could go on – but perhaps you could share some thoughts on what has worked best for you?  Leave a comment or email me: jamesblackhurst@eguk.co.uk.