Special delivery: managing change effectively

Posted in Blog, General On November 26th, 2009

On the way to work this morning I heard an interview on BBC Radio 4 with ‘Roy Mayall’, a Royal Mail worker who has decided to speak out in defence of the those workers who chose to strike a few weeks ago -  see http://www.lrb.co.uk/v31/n18/roy-mayall/diary

I could actually see parallels between some of the issues he was describing and the work we do to help our clients improve the efficiency of their businesses.

The first is around unit times for tasks.  ‘Roy’ spoke about a new system into which incorrect unit times were being used, resulting in some postal workers doing their rounds well within allocated times or having to work overtime for unit times which were too short.  The result?  A system where it is virtually impossible to measure, monitor and improve staff performance and have a true understanding of workloads or a fair and consistent working practice. 

As my colleague Teri Febery explained within her blog post ‘Should individuals be credited with additional times for reworking a task’ on October 13:

“In order to measure, manage and improve productivity we spend time at the outset of each project measuring how long it takes staff to complete tasks.  The unit times we record help us to assign standard times to tasks – taking into account skill level – and these times can then be entered onto our software and used to forecast how long it will take teams to finish work and analyse how well they are performing against standard times.  This is essential to help Managers and Team Leaders understand how staff are performing and helps them to identify and correct any issues – such as training needs or underperforming staff – swiftly to reduce any impact on the performance efficiency of the organisation.”

Paramount to the measurement and setting of standard times is communication with staff to manage their expectations and help them to understand why we do things in this way and how it will benefit them and the business.  This helps to obtain the buy-in from staff you need to engage to make an implementation a success.

This brings me to my second point.  In ‘Roy’s’ opinion, the management consultants and the management team at the Royal Mail brought in change from the top without consulting or involving the teams on the floor.  This, he says, has meant that unreal targets have been set, workers are unhappy and traditional values have been lost.

This, I believe, is the most important learning point for any company or any size in any sector. 

In order to integrate a new system or operational management practices into a business, engagement with staff and communication is key.  Sometimes it takes time for people to understand and accept change and the most effective approach is to gain buy in from the start and remove the barriers that may exist. 

Our Delivery team pride themselves on the relationships they foster with clients and during projects are seen as one of the team rather than an external consultant.  Their aim is to understand our clients’ organisations, share best practice and guide & support them through the process of improvement.  As one of clients said at the end of a project:

“The way eg integrated themselves into our business was certainly one of their strengths. They became trusted members of the team, which enabled them to get a better understanding of the way our people and our business worked. The training they provide isn’t just about how the system works, it’s about the way people should approach managing and improving the way they work – a mindset that really does give positive results.”

The workers on the front line, back office or in the contact centre are the ambassadors for your company.  If you get it right for them, they will get it right for your customers.