Rodney Baker-Bates – Non-executive Chairman
Rodney, 66, is a Chartered Accountant, a Fellow of the Institute of Bankers, and Institute of Management Consultants. A former Chief Executive of Prudential Financial Services, he previously worked in senior roles at the BBC, Midland Bank and Chase Manhattan Bank. Rodney is also a Director of Co-operative Financial Services and holds a number of Non-executive roles including Stobart Group, Assura Group and Hoare’s Bank.
Elizabeth Gooch – Chief Executive Officer
Elizabeth Gooch started her career in the 1980s as an in-house consultant at Forward Trust, a subsidiary of Midland Bank. She then moved to Birmingham Midshires before establishing eg in 1988.
After working for some Manufacturers, Elizabeth introduced their proactive management of processing and operations into the back offices of financial services businesses. Based on this experience, Elizabeth designed and launched the eg operational intelligence® software suite.
Today, having successfully implemented eg’s Operational Management solutions in large financial services companies such as HBOS, Aviva and Scottish Equitable, Elizabeth stands out as one of Staffordshire’s rare IT entrepreneurs and was recognised as the seventh leading female entrepreneur in Management Today’s top 100 entrepreneurs 2006 and 2007.
Andrew McRae – Non-Executive Director
Andy McRae has more than 20 years of international business experience, much spent within the support services sector. Andy is a qualified UK Chartered Accountant and, as well as being a non-executive Director of the Company, is also eg’s Acting Finance Director.
Prior to assuming senior general management roles, Andy held a number of senior financial positions in the UK public company arena. His previous roles include: Chief Operating Officer for Healthcare Locums Plc, the UK’s largest Health and Social Care recruitment company, Managing Director UK and Ireland and Managing Director International for Hays PLC, the specialist recruitment company.

